A key component of classic go-to-market strategies is to evaluate the requirements to compete in modern business by how we align our pricing models. We conduct competitive analysis to define product features and functions and build in unique differentiation to one-up our rivals. To support our products, we hire and train staff to ensure customer service and satisfaction ratings are the best in the industry. This is the digital age, where everyone, on some level, lives and works in a fully virtualized world. Unless we pay cash (remember cash), we can’t buy anything without a secure network. For contemporary times,…
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