Branches are surging back in prominence as hubs for users, applications, and a rapidly expanding IoT ecosystem. In this new branch paradigm, Guest Wi-Fi is no longer a convenience. It’s a non-negotiable requirement across retail, healthcare, hospitality, financial services, and much more. Unfortunately, this shift introduces a new mix of unpredictable user behavior, diverse applications, and thousands of devices to the branch infrastructure. This dramatically increases bandwidth demands and expands the attack surface where guest devices can bring malicious files, launch DNS-based threats, enable data exfiltration, or open compliance and privacy gaps. Industry research shows 70% of performance degradation and…
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