SMEs are the most cost-conscious of organizations; there’s no money for large IT teams, nor for stacks of single-purpose boxes per location: it adds up quickly with more locations. Direct Internet Access (DIA) has been a life-saver (read: cost-saver). Employees using their own tablets, smartphones, and laptops has phenomenally brought down user device costs and headaches—employees even upgrade and refresh their devices themselves! Cloud applications are another absolution: no more servers, OS upgrades, boxes, more boxes, slow performance—with SaaS you pay-as-you-go and instantly scale up/down.
As new applications move to the cloud, the need for more granular data and analytics follow in order to measure the rate of acceleration of SaaS (Software-as-a-Service) access. While CRM represents the largest of the SaaS markets, other segments such as digital marketing and collaboration, are both seeing a rapid shift from on-premises to the cloud, much of which can be attributed to the strong focus service providers are placing on edge-network agility in rapidly making new functionality available to customers. In a recent Gartner survey assessing the impetus for the surge in SaaS migration, over 440 SaaS strategy decision…
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