Versa Brand

Branding Guidelines Reference

Logo

Logo Guidelines

Basic Rules

  • Use Color Gradation logo whenever possible.
  • Use of any other version of the logo should be for specific situations where production limits use, i.e., for silkscreening one-color on the side of pens.
  • Logo on colors other than Versa colors, either reverse out to white on dark colors, or print black on light colors.

Color Logo

  • Preferred Version
  • Use this version whenever possible
  • Use only on white background

Reverse White Logo

  • To be used only when reproduction limitations force its use
  • Versa colors are the preferred background color, but can print on medium to dark backgrounds
  • Limited, specialized use; use infrequently

Color Logo - Reverse

  • Use only on black or very dark blue background
  • Use infrequently

Versa Brandmark

Clear Space

Improper Usage

Color Guidelines

Colors

Main Colors

Versa Blue Topaz
#0095DA
Versa Sapphire Blue
#0071BC
Versa Emerald Green
#62BB46
Versa Spring Green
#93D500
Versa Black
#010203

Logo Gradients

#0071BC
#0095DA
#62BB46
#A6CF54

Accent Colors

Versa Turquoise
#0D868E
Versa Royal Purple
#7030A0
Versa Midnight Blue
#002060
Ice Blue
#CCEAF8
Grey Frost
#EBF1F7
Error
#D0021B

Typography

Gilroy is our main font for headings and titles.

Heading One. (72px)

Heading Two. (48px)

Heading Three. (36px)

Heading Four. (25px)

Heading Five. (20px)

Inter is used for paragraphs. (16px)

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Aa

Gilroy

Regular

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Aa

Gilroy

Bold

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Aa

Inter

Regular

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Aa

Inter

Bold

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