Versa ACE Partner Program – Why? Why Now?
Head of Global Partner Marketing, Versa Networks
January 19, 2021
Backed by a solid strategy and working with our global partners, key stakeholders, and colleagues, we successfully executed on delivering Versa’s new global channel program, the Versa ACE Partner Program. Much like a conductor who collaborates with all the sections of an orchestra to make beautiful music for all to appreciate, Versa combines all the moving pieces together to form the Versa ACE Partner Program.
The Versa ACE Partner Program is Versa’s formal global channel partner program for VARs, SIs, SPs, and MSPs. Versa customers have access to an ecosystem of highly engaged partners that deliver unique customer value. The program framework is based on three core tenets which enable Versa ACE Partners to:
- Accelerate time-to-revenue by building competencies and expertise in their area of specialty – Titan Specialized, Secure SD-WAN Specialized, and SASE Specialized
- Captivate and retain market attention through the delivery of differentiated Versa solutions
- Engage with customers to build trust, foster customer loyalty, and preference for Versa solutions
The Versa ACE Partner Program provides formalized sales, pre-sales and technical training focused on enabling partners to build competencies and specialties to become Titan Specialized, Secure SD-WAN Specialized, and SASE Specialized. Versa ACE Partners are incentivized to achieve competency and expertise in their specialty areas. Commensurate with achieving a specialty, partners will receive attractive discount, sales, and marketing benefits.
The global demand for SASE and Secure SD-WAN has accelerated due to the dramatic shift to multi-cloud, digital transformation, cloud applications/resources/compute, and a much more distributed workforce and a customer base. This calls for an innovative approach to connecting and securing the network, assets, and employees. To address these challenges, enterprises are looking to partners to deliver market leading solutions.
The Versa ACE Partner Program enables Versa to grow and scale through an ecosystem of partners and to meet the demands for Versa SASE and Versa Secure SD-WAN solutions through a formal global channel program. The Versa ACE Partner Program creates a synergistic environment that contributes to opportunities, pipeline, growth, and continued expansion for Versa and Versa partners.
Partners are looking for ways to differentiate their value. Through the Versa ACE Partner Program, Versa provides partners with tools, resources, and advisors enabling them to develop their Partner + Versa competitive differentiation. The Versa ACE Partner Program is designed to on-board partners quickly with training in marketing, sales, design, deployment and support of Secure SD-WAN and SASE.
New Revenue Opportunities
As adoption of SASE increases significantly, partners play an increasingly critical role in SASE implementations and the Versa ACE Partner Program is the first of its kind to provide a program which enables partners to become SASE Specialized.
The Versa ACE Partner program enables a strong ecosystem of partners to reach Versa’s global goals and meet the unprecedented demand for Versa SASE and Secure SD-WAN. If you are interested in learning more about the Versa ACE Partner Program, contact your Versa Channel Representative or reach us here.